© 2001-2009 Scott Degraffenreid
NECESSARY MEASURES
Metrics that Determine Success
NECESSARY MEASURES
Metrics that Determine Success
Necessary Measures offers a variety of public speaking topics and we welcome opportunities to present our material. We speak for groups, clubs, conferences, non-profit organizations, corporations, churches, etc. There are a number of trained speakers qualified to present our material. Though we often customize presentations and workshops based on the needs of an organization, here is a list of the programs we currently offer:
Need a Speaker?
People really are the New Media. It’s as simple as this; a recommendation from a friend, colleague or family member is hundreds
or even thousands of times more effective than any media marketing effort at the individual level.
Referral Marketing presentations
explain specifically why “people are the new media”. It covers in easy to apply details exactly when and why anyone refers anything
to anyone else and how to position your service inside the mental model we use to decide what to refer. (Presentations can range
from 30 minutes to 1-day workshops)
Fredrick Reichheld, author of “The Loyalty Effect” said: “As little as a 5% increase in customer loyalty can result in 35-85%
increase in profitability.” Contrary to popular belief service, price and quality all have remarkably little to do with customer
retention. This presentation covers the two hidden reasons that account for 90% of all voluntary customer defections.
It covers in detail how to locate your company’s customer attrition landmines. It will include the one word used by nearly every
company that is tantamount to bodily throwing a customer out the door. (30 to 90 minutes)
Customer loyalty and satisfaction is largely a function of
internal customer retention. Keeping people in place and teams together
longer results in greater productivity and reliable performance. Understanding why people really leave allows companies to reach
their objectives with less effort and much faster. Scott’s unblemished track record as a consultant is to have reduced voluntary
turnover by over 50% with no recourse to compensation in over 100 consecutive engagements. (30-90 minutes)
The generation born since 1982 are referred to demographically as
Millennials (a.k.a. Gen-Y). Because many of them were raised
with technology advantages and protections not available to any previous generation, they are literally wired differently, neurologically
speaking. The way they behave is confusing, confronting and frustrating to many employers. It doesn't have to be that
way. When managers understand the reasons millennials think and behave the way they do, it is much easier to integrate them
with the non-millennial workforce. This presentation explains what to expect and how to ride the coming millennial wave.
(30 minutes-2 hours)
Get a Free 30-minute Consultation by phone with Scott Degraffenreid, a Social Network Analyst
Taking Your Success to the Next Level
Why do customers act like they do and what do they really want from you? Social Network Analysis brings the patterns of human
behavior into clear and actionable focus. Scott specializes in unraveling the complex patterns that underlie all business effectiveness
which makes the difference between soaring profits and dismal returns.
