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© 2001-2009 Scott Degraffenreid
NECESSARY MEASURES
Metrics that Determine Success 
NECESSARY MEASURES
Metrics that Determine Success 
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Referral Marketing
Retention
Measurement
Surveys

Surveys are great tools for the businessman when designed properly.  They can be used for several reasons:

·     They can focus attention on areas and ideas that can transform your business

·      They are a reason to connect you with your existing customer base

·      They engage participation and pique curiosity

·     They can be a quality evaluation tool for management and service providers

 

Need a Speaker?
Scott Degraffenreid describes himself as "geekier than a slide ruler" and watch out for his Oklahoma colloquialisms.  Including all this, he has a brilliant mind and is a very engaging speaker.  He's funny and delivers more material in an hour than most speakers deliver in a day.   He is available for webinars, teleseminars, online radio shows, conferences, corporate meetings, community events, etc. 
We also offer consulting, presentations, books, etc. for companies, not-for-profits, and individual products to help them access the power of "People as the new media".  In addition, we offer customized research to determine the most appropriate and efficacious social networks in which to insert a viral message.
Providing clear and actionable feedback for employees is one of the most crucial and overlooked functions of any business.  We use a simple audit process for all our clients' internal and external metrics to determine whether they are effective and accurate.
 
When this audit process is applied rigorously, typically between 1/2 and 2/3 of a business' metrics are found unnecessary, ineffective or inappropriate.  A substantial number of the rest may also be subject to redesign or realignment.  This process frees an organization up to focus on what really matters.  When unimportant and irrelevant issues are no longer distracting people from what really matters, their momentum towards crucial objectives accelerates significantly.
Employee retention is also highly correlated with customer retention because external customer service is never better than internal customer service.  Identifying and addressing the true drivers of both empty-chair and warm-chair employee attrition provides broad and deep benefits throughout an organization.  The data derived from satisfaction surveys and exit interviews is nearly useless in dealing with the issue of attrition.
 
 We absolutely guarantee a 50% or better reduction in voluntary turnover as well as significant improvements in productivity and communication.  Consulting projects are provided on both a project or retainer basis.
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Why do customers act like they do and what do they really want from you?

Get a Free 30-minute Consultation by phone with Scott Degraffenreid, a Social Network Analyst
Taking Your Success to the Next Level
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Social Network Analysis brings the patterns of human behavior into clear and actionable focus.  Scott specializes in unraveling the complex patterns that underlie all business effectiveness which makes the difference between soaring profits and dismal returns.

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