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	<title>Reading</title>
	<link>http://www.necessarymeasures.biz/necessarymeasures_035.htm</link>
	<description>Scott Degraffenreid is known for his ability to study business situations and develop powerful, effective methods.  He says "Everyone deserves a winnable game worth playing!"  He is highly effective in employee retention, referral marketing, process and sequence, attrition issues, and business consulting.</description>
	<pubDate>Thu, 03 Sep 2009 22:46:25 GMT</pubDate>
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		<title>Reading</title>
		<link>http://www.necessarymeasures.biz/necessarymeasures_035.htm</link>
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		<title>Great Suggested Reading</title>
		<description>There are so many books that can support us in moving forward in our goals.  Here is a list of books we regularly recommend to people on all sorts of topics.  We hope you enjoy them.</description>
		<link>http://www.necessarymeasures.biz/necessarymeasures_035.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:46:25 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
		<guid>http://www.necessarymeasures.biz/necessarymeasures_035.htm#1</guid>
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		<title>Great Suggested Reading</title>
		<description><![CDATA[<P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><EM><SPAN style="FONT-FAMILY: 'Arial Narrow'">“The Secrets of Word-of-Mouth Marketing" </SPAN></EM><SPAN style="FONT-FAMILY: 'Arial Narrow'">by George Silverman published by Amacom, 2001.<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><EM><SPAN style="FONT-FAMILY: 'Arial Narrow'">The Basics of Profitable Publishing”</SPAN></EM><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by EJ Thornton published by profitablepublishing, 2005, <SPAN style="mso-spacerun: yes">&nbsp;</SPAN><A href="http://www.profitablepublishing.net/"><SPAN style="COLOR: windowtext; TEXT-DECORATION: none; text-underline: none">www.profitablepublishing.net</SPAN></A>.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><EM><SPAN style="FONT-FAMILY: 'Arial Narrow'">“The Wisdom of Crowds”</SPAN></EM><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by James Surowiecki published by Doubleday, 2004, <A href="http://www.wisdomofcrowds.com/"><SPAN style="COLOR: windowtext; TEXT-DECORATION: none; text-underline: none">www.wisdomofcrowds.com</SPAN></A>.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><EM><SPAN style="FONT-FAMILY: 'Arial Narrow'">"The Rules for Revolutionaries - The Capitalist Manifesto for Creating and Marketing New Products and Services"</SPAN></EM><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Guy Kawasaki published by Harper Collins Publishers, 1999.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“The Art of the Start”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Guy Kawasaki published by Harper Collins Publishers, 2005.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“Building Trust in Business, Politics, Relationships, and Life”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Robert C. Solomon &amp; Fernando Flores published by Oxford University Press, 2001.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“Impending Crisis – Too Many Jobs Too Few People”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Roger Herman, Tom Olivo, Joyce Gioia published by Oakhill Press, 2003.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“The Loyalty Effect”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Frederick F. Reichheld published by Bain &amp; Company, Inc., 1996.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“A Short History of Nearly Everything” </SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'">by Bill Bryson published by Broadway Books, 2003.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“Secrets of the Millionaire Mind – Mastering the Inner Game of Wealth”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by T. Harv Eker published by Harper Collins Publishers, 2005, <SPAN style="mso-spacerun: yes">&nbsp;</SPAN><A href="http://www.millionairemindbook.com"><SPAN style="COLOR: windowtext; TEXT-DECORATION: none; text-underline: none">www.millionairemindbook.com</SPAN></A></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><SPAN style="FONT-FAMILY: 'Arial Narrow'">.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><o:p><FONT color="#000080"></FONT></o:p></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“Tainted Truth, The Manipulation of Fact in America”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Cynthia Crossen published by Simon &amp; Schuster, 1994.<o:p></o:p></SPAN></FONT></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><SPAN style="FONT-FAMILY: 'Arial Narrow'"><FONT color="#000080">&nbsp;<o:p></o:p></FONT></SPAN></P>  <P class="MsoNormal" style="MARGIN: 0in 0in 0pt"><FONT color="#000080"><I><SPAN style="FONT-FAMILY: 'Arial Narrow'">“Customer Loyalty; How to Earn It - How to Keep It”</SPAN></I><SPAN style="FONT-FAMILY: 'Arial Narrow'"> by Jill Griffin published by Lexington Books, 1995.&nbsp;</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 'Arial Narrow'">&nbsp;</SPAN></FONT></P>]]></description>
		<link>http://www.necessarymeasures.biz/necessarymeasures_035.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:46:25 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
		<guid>http://www.necessarymeasures.biz/necessarymeasures_035.htm#2</guid>
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