http://www.necessarymeasures.biz/necessarymeasures_033.htm Scott Degraffenreid is known for his ability to study business situations and develop powerful, effective methods. He says "Everyone deserves a winnable game worth playing!" He is highly effective in employee retention, referral marketing, process and sequence, attrition issues, and business consulting. Thu, 03 Sep 2009 22:46:19 GMT Web Easy by Avanquest Software http://www.necessarymeasures.biz/necessarymeasures_033.htm http://www.necessarymeasures.biz/nm.jpg Necessary Measures offers a variety of public speaking topics and we welcome opportunities to present our material. We speak for groups, clubs, conferences, non-profit organizations, corporations, churches, etc. There are a number of trained speakers qualified to present our material. Though we often customize presentations and workshops based on the needs of an organization, here is a list of the programs we currently offer: http://www.necessarymeasures.biz/necessarymeasures_033.htm Thu, 03 Sep 2009 22:46:19 GMT Scott Degraffenreid and Donna Blandford http://www.necessarymeasures.biz/necessarymeasures_033.htm#1 People really are the New Media. It’s as simple as this; a recommendation from a friend, colleague or family member is hundreds or even thousands of times more effective than any media marketing effort at the individual level. This presentation explains specifically why “people are the new media”. It covers in easy to apply details exactly when and why anyone refers anything to anyone else and how to position your service inside the mental model we use to decide what to refer. (Presentations can range from 30 minutes to 1-day workshops) http://www.necessarymeasures.biz/necessarymeasures_033.htm Thu, 03 Sep 2009 22:46:19 GMT Scott Degraffenreid and Donna Blandford http://www.necessarymeasures.biz/necessarymeasures_033.htm#2 Fredrick Reichheld, author of “The Loyalty Effect” said: “As little as a 5% increase in customer loyalty can result in 35-85% increase in profitability.” Contrary to popular belief service, price and quality all have remarkably little to do with customer retention. This presentation covers the two hidden reasons that account for 90% of all voluntary customer defections. It covers in detail how to locate your company’s customer attrition landmines. It will include the one word used by nearly every company that is tantamount to bodily throwing a customer out the door. (30 to 90 minutes) http://www.necessarymeasures.biz/necessarymeasures_033.htm Thu, 03 Sep 2009 22:46:19 GMT Scott Degraffenreid and Donna Blandford http://www.necessarymeasures.biz/necessarymeasures_033.htm#3 Customer loyalty and satisfaction is largely a function of internal customer retention. Keeping people in place and teams together longer results in greater productivity and reliable performance. Understanding why people really leave allows companies to reach their objectives with less effort and much faster. Scott’s unblemished track record as a consultant is to have reduced voluntary turnover by over 50% with no recourse to compensation in over 100 consecutive engagements. (30-90 minutes) http://www.necessarymeasures.biz/necessarymeasures_033.htm Thu, 03 Sep 2009 22:46:19 GMT Scott Degraffenreid and Donna Blandford http://www.necessarymeasures.biz/necessarymeasures_033.htm#4