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	<title>Measurement</title>
	<link>http://www.necessarymeasures.biz/necessarymeasures_023.htm</link>
	<description>Scott Degraffenreid is known for his ability to study business situations and develop powerful, effective methods.  He says "Everyone deserves a winnable game worth playing!"  He is highly effective in employee retention, referral marketing, process and sequence, attrition issues, and business consulting.</description>
	<pubDate>Thu, 03 Sep 2009 22:45:58 GMT</pubDate>
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		<title>Measurement</title>
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		<title>We can't say it any better than this!</title>
		<description>“…measurement lies at the very heart of both vision and strategy.  It’s hard to overestimate its importance in determining the future course of a business.  As for excitement, it is measurement that allows managers to harness vision to the earthly realities of daily business practice.  Measurement turns vision into strategy and strategy into fact.”     “Measurement is the business idiom.  Just as language shapes thought and communication, measures shape the attitudes and behavior of a business organization.  The choice of what a business measures communicates values, channels employee thinking, and sets management priorities.  Moreover, through their inclusion in the feedback loops that underlie all organizational learning, measures define what a company will become.  Deciding what to measure and how to link measures to incentives are among the most important decisions a senior manager can make.”</description>
		<link>http://www.necessarymeasures.biz/necessarymeasures_023.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:45:58 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
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