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	<title>NecessaryMeasuresServices</title>
	<link>http://www.necessarymeasures.biz/necessarymeasures_008.htm</link>
	<description>Scott Degraffenreid is known for his ability to study business situations and develop powerful, effective methods.  He says "Everyone deserves a winnable game worth playing!"  He is highly effective in employee retention, referral marketing, process and sequence, attrition issues, and business consulting.</description>
	<pubDate>Thu, 03 Sep 2009 22:45:16 GMT</pubDate>
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		<title>NecessaryMeasuresServices</title>
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		<title>Internal Metrics</title>
		<description><![CDATA[<DIV><FONT color="#000080" size="2"><STRONG>&nbsp;&nbsp;&nbsp;&nbsp; What we do in <A href="about:title sna">Social Network Analysis</A> is observe people.&nbsp; What we are dealing with is not explanations but rather predictuions.&nbsp; Most of the purpose of Social Network Analysis is to develop predictive models so that we can see what is going to happen next.&nbsp; Predictions are what we are about.&nbsp; So, predicting what will get people to refer new business to you is what we are going to be talking about.</STRONG></FONT></DIV>]]></description>
		<link>necessarymeasures_026.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:45:16 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
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		<title>Referral Marketing</title>
		<description><![CDATA[<DIV><FONT color="#000080" size="2"><STRONG>&nbsp;&nbsp;&nbsp; Necessary Measures offers <A href="about:title Presentations">presentations</A> from 90 minutes to two days on the subject of referral marketing.&nbsp; These seminars can be for a general audience or specialized for groups such as professional service providers.&nbsp; We also offer consulting for companies, not-for-profits, and individual products to help them access the power of "People as the new media".<BR>&nbsp;&nbsp;&nbsp;&nbsp; In addition, we offer customized research to determine the most appropriate and efficacious social networks in which to insert a viral message.</STRONG></FONT></DIV>]]></description>
		<link>necessarymeasures_009.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:45:16 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
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