© 2007 Scott Degraffenreid
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What we do in Social Network Analysis is observe people. What we are dealing with is not explanations
but rather predictuions. Most of the purpose of Social Network Analysis is to develop predictive models so that we can see what
is going to happen next. Predictions are what we are about. So, predicting what will get people to refer new business
to you is what we are going to be talking about.
Necessary Measures offers presentations from 90 minutes to two days on the subject of referral marketing.
These seminars can be for a general audience or specialized for groups such as professional service providers. We also offer
consulting for companies, not-for-profits, and individual products to help them access the power of "People as the new media".
In addition, we offer customized research to determine the most appropriate and efficacious social networks in which to insert a viral
message.
Employee retention, or more accurately the retention of employee experience and commitment is the single
greatest predictor of sustainable business success. Employee retention is also highly correlated with customer retention because
external customer service is never better than internal customer service. Identifying and addressing the true drivers of both
empty-chair and warm-chair employee attrition provides broad and deep benefits throughout an organization. The data derived
from satisfaction surveys and exit interviews is nearly useless in dealing with the issue of attrition.
We
absolutely guarantee a 50% or better reduction in voluntary turnover as well as significant improvements in productivity and communication.
Consulting projects are provided on both a project or retainer basis.
Providing clear and actionable feedback for employees is one of the most crucial and overlooked functions
of any business. We use a simple audit process for all our clients' internal and external metrics to determine whether they
are effective and accurate.
When this audit process is applied rigorously, typically between 1/2 and 2/3 of a business' metrics are found
unnecessary, ineffective or inappropriate. A substantial number of the rest may also be subject to redesign or realignment.
This process frees an organization up to focus on what really matters. When unimportant and irrelevant issues are no longer
distracting people from what really matters, their momentum towards crucial objectives accelerates significantly.
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© 2007, 2009 Scott Degraffenreid
